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Events/Workshops

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On Demand

On Demand, available until December 31
Topic: Not Set
Take command of a bookstore and coffee bar and see how money moves in and out of a business learning the fundamentals of accounting at the same time. This course provides an in-depth look at each of the primary accounting transactions used in a business demonstrating how "the language of business" works. Without using any accounting jargon to begin with, the course demonstrates how to keep score in a business through a simple scorecard approach. When you are finished, you are shown that each of your scorecards represents one of the three primary financial statements used in managing a business.
On Demand, available until December 31
Topic: Not Set
A comprehensive ten-part course on the tactics of how money is really raised for small business formation. The course examines the sources of available capital and an overview concerning the difference between debt and equity. The course walks you through the maze of financial terms and tactics necessary to successfully identify and secure money for a new business venture.
On Demand, available until December 31
Topic: Not Set
Tax Tips for your New Business
Speaker: IRS
On Demand, available until December 31
Topic: Not Set
This webinar provides small business owners with the basics for effective conversations with their accountants, they will learn more about legitimate tax opportunities that are available to them.
Speaker: IRS
On Demand, available until December 31
Topic: Not Set
Learn about the tax benefits available to you and how best to avoid common mistakes small business owners may make. IRS representatives will also be available for a question and answer session directly after the presentation.
Speaker: IRS
On Demand, available until December 31
Topic: Not Set
The Internal Revenue Service reminds employers to correctly determine whether workers are employees or independent contractors. Generally, employers must withhold income taxes, withhold and pay Social Security and Medicare taxes, and pay unemployment tax on wages paid to employees. Business owners do not generally have to withhold or pay any taxes on payments to independent contractors.
Speaker: IRS
On Demand, available until December 31
Topic: Not Set
The presentation will provide helpful information that assists employers in meeting their employment tax responsibilities. The prominent employment tax topics being covered are based on comments often receive from the public. Those issues are: Worker Classification, Voluntary Classification Settlement Program, Fringe Benefits, Officer Compensation, and Back-up Withholding & Information Return Penalties.
Speaker: IRS
On Demand, available until September 14
Topic: Not Set
Tax issues for self-employed persons, including reporting profit or loss, self-employment tax and completing Schedule C or C-EZ.
Speaker: IRS
On Demand, available until December 31
Topic: Not Set
Learn about low-cost retirement plans; low-maintenance alternatives to traditional 401(k)s; points to consider in choosing a plan for your business; and resources for setting up and operating your plan, and avoiding plan mistakes.
Speaker: IRS
On Demand, available until December 31
Topic: Not Set
This course details the exact set of steps necessary in preparing a comprehensive loan package request. Each of the forms and requirements are explained and included. From initial readiness tests to help with advanced topics such as U.S. Small Business Administration loans, this course lays it on the line concerning what a lender is really looking for and how they evaluate loan requests. Simply understanding the way a lender thinks can more than double your effectiveness in raising money for your business.
Speaker: Small Biz U
On Demand, available until December 31
Topic: Not Set
This course describes the available entrepreneurial strategies and how they are applied in the marketplace. For anyone starting or growing a business venture, the knowledge and skills underlying the entrepreneurial strategies are an essential part of any entrepreneur's toolkit. Besides presenting the available strategies and their application, this course presents the sources of innovation and an overview of how decisions are made and how those decisions change over the course of a venture's life-cycle. Most wars are won or lost before they are ever fought. Understanding and applying the entrepreneurial strategies fueled by the sources of innovation is what separates the victors from the defeated.
Speaker: Small Biz U
On Demand, available until December 31
Topic: Not Set
This course presents a media-by-media discussion of the tips and tricks used by marketing professionals when advertising a product or service. Learn how to set an advertising budget, learn why it's better to run two smaller ads than one larger one, learn how to correctly position your product and how to best design an effective marketing message, and learn what you need to know about selecting media for an ad campaign. This course also presents an overview of public relations tactics and internet marketing practices. At its conclusion, this course details specific measures how to assess the success of your results.
On Demand, available until December 31
Topic: Start-up Assistance
On Demand, available until December 31
Topic: Start-up Assistance
On Demand, available until December 31
Topic: Business Basics
This course is about the craft of creating a plan for your business. The business plan is the essential document used to raise money for a business and communicate your business vision and strategy to your management team, suppliers, customers, and other stakeholders. This ten-part course walks you through the details and tactics of creating a comprehensive plan while helping you avoid the critical planning mistakes that plague most business plans. As an added bonus, this course comes with Activeplans Business Planning Software which helps you create a plan narrative and financial projections through a simple step-by-step approach--a $40.00 value by itself!
On Demand, available until December 31
Topic: Financing
Financial projections are a collection of statements that present a numerical model of your business. Any good business plan must pass two separate tests: the story test and the number test. The story test asks, "Does the story make sense?" The number test asks, "Does the story add up?" A well-prepared set of financial projections helps to address that indeed the story does add up, but it also does much more than that. The projections reveal the entrepreneur’s basic assumptions which are usually synthesized together in their mind only. It doesn't matter whether you're applying for your first bank loan or your fifth, or whether you're seeking venture capital or debt financing. Sooner or later, you'll have to prepare a set of financial projections. Lenders will look for a strong likelihood of repayment using your projections. Investors will calculate what they think is the value of your company based upon these numbers. Constructing a set of projections allows you to play with your business model in a safe environment. Playing on paper is a valuable form of prototyping that can raise many questions before you make a decision. Under most conditions, fast learners are going to outperform even the most brilliant planners. The key is not to think of your numbers as a "plan" set in stone, but as a learning environment where you can test out different scenarios and decisions.
On Demand, available until December 31
Topic: Financing
Finding and Attracting an Investor examines the peculiar nature of investment capital. The course presents practical tactics on how to identify and secure different types of capital including seed capital, angel capital, and venture capital. The process used by different kinds of investors is presented and the tools for completing the fund-raising process are presented. Special focus is given to the federal and state laws that govern the capital and securities process.
On Demand, available until December 31
Topic: Managing a Business
Speaker: Small Biz U
On Demand, available until December 31
Topic: Marketing and Sales
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy.
Speaker: Small Biz U
On Demand, available until December 31
Topic: Marketing and Sales
Positioning starts with a product. A piece of merchandise, a service, a company, or even a person. But positioning is not what you do to a product. Positioning is what you do to the mind of the customer. That is, you position the product in the mind of the prospect. Strategy is therefore planned in the mind, not the marketplace. Marketing then becomes a battle of perceptions not products. All successful positioning strategies must start with the mind of the consumer and then work backward. This is true because the answer is not contained within the product or service itself. No amount of creative thinking or analysis will result in the insights needed to successfully position your company, product, or service. The answer rests instead in the mind of your customer. You must begin with what’s already there and then work backwards--outside-in--to create your strategy. There are only a few generic positioning strategies you can employ: Getting into the mind first--finding the niche, positioning yourself to the leader, or repositioning the competition. This course describes each of the three strategies and tactics used to bring them to life.
Speaker: Small Biz U
On Demand, available until December 31
Topic: Marketing and Sales
Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. Your marketing agenda as an entrepreneur is vastly different than that of a member of the Fortune 500. Some of the principles may be the same, but the details are different. The theory of creating buzz is that your primary investments should be time, energy, and imagination. In other words, you are shooting for a high return on imagination as opposed to return on investment. But buzz just doesn't happen by itself. Instead, it must be carefully cultivated and strategically crafted with an underlying architecture. Most of today's marketing still focuses on how to use advertising and other tools to influence each customer individually, ignoring the fact that purchasing is part of a social process. The most expensive marketing expenditure for any organization usually comes in educating your market-in placing your message into the targeted group of consumers you have chosen. Yet, your customers have already self-organized themselves into networks at the micro level. By tapping into these self-organized networks you can inject your message directly into the bloodstream of your targeted market. What you are really trying to do when you are marketing a concept is to have it spread in much the same way as an epidemic does through a network. Networks have properties, hidden in their construction, that limit or enhance our ability to do things with them. Creating Buzz details exactly how customer networks operate and how to select and leverage your marketing weapons to best turn your message into action. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal marketing plans, the lessons taught in this course are paramount to anyone growing an organization.
Speaker: Small Biz U
On Demand, available until December 31
Topic: Marketing and Sales
Understanding Intellectual Property defines exactly what a copyright, trademark, and patent are and what kinds of protection they might afford your business. The process of establishing such protection is presented for each kind of property. Also discussed are international intellectual property protection issues, as well as, important legal documents such as non-disclosure agreements. A primer concludes this course which details the prior details to prepare before meeting with intellectual property attorney.
Speaker: Small Biz U
On Demand, available until December 31
Topic: HP LIFE
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.
Speaker: Various
Location: Online

December

Tuesday, December 05, 2017 8:30 AM to 4:30 PM
Topic: Not Set
This not-to-miss one-day event will provide attendees with the tools needed to move a business forward. In addition, attendees will network with others in the field, resources providers and business coaches to learn skills as well as the power of collaboration. Participants can choose between two tracks that will run concurrently. Track 1 will focus on How to Start a Food-Based Business. Track 2 will focus on How to Grow a Food-Based Business. Sessions will include startup, market and sales, planning, rules and regulations, funding, marketing and more. Those in attendance will enjoy a powerful keynote session and lunch provided by the Rural Food Business Assistance Project.
Thursday, December 14, 2017 9:00 AM to 12:00 PM
Topic: Marketing and Sales
Every business should have a Facebook page. Learn how to use your page to brand your business and engage your customers.
Speaker: Chisa Pennix-Brown
Thursday, December 14, 2017 1:00 PM to 4:00 PM
Topic: Marketing and Sales
Instagram is the ‘it’ thing in social media. Find out how your business can benefit from this platform and grow sales online.
Speaker: Chisa Pennix-Brown.
Thursday, December 14, 2017 5:00 PM to 8:00 PM
Topic: Marketing and Sales
Learn how to create content and share your business story via video! Find the right combination using Periscope, YouTube, Animoto and other apps to showcase your business. Attendees should have an iPhone or Android phone to get the most value from this seminar.
Speaker: Chisa Pennix-Brown