Market Research

To run a successful business it is critical to have a thorough understanding of your market. How do you find detailed information about your market? Through market research. Market research is the process of gathering, analyzing and interpreting information about a market, its existing and potential customers and competition. Whether you're starting or growing your businesses market research is essential to making informed decisions.

Some basic questions to consider are:

Resources for Market Research Data

General Sources

  • NC SBTDC - How to Conduct an Industry Analysis and other helpful resources from the SBTDC.
  • FedStats
    Provides a full range of official statistical information produced by more than 100 agencies that provide data and trend information on such topics as economic and population trends, crime, education, health care, aviation safety, energy use, farm production and more.
  • for Businesses and Nonprofits: Business Data and Statistics -- Information and resources on economics, crime, occupations, trade data and much more.
  • Statistical Abstract of the United States
    An authoritative and comprehensive summary of statistics on the social, political, and economic conditions in the United States.
  • Small Business Research and Statistics
    SBA Office of Advocacy provides research reports and statistical information on small businesses conditions in the United States.
    For a subscription fee, you can access authoritative business, trade, and economic information from across the federal government. Produced by the U.S. Department of Commerce.
  • North Carolina Resources, Facts and Figures
    Information, data, and statistics related to small businesses in NC.
  • Global Market Research
    Are you a US exporter? This resource will assist you with a wide range of market research needs.


Demographics - People and Population


Industry Information

  • Hoovers
    Hoover's online offers company information, detailed business reports and industry profiles and overviews.
  • Biz Stats
    Free business statistics, industry statistics, and financial ratios.
  • Thomas Register
    A comprehensive resource for finding information on suppliers of industrial products and services in North America.
  • Encyclopedia of Associations
    Provides contact information, description, and functions of national and international associations of every sort. Published by Gale Research, Tel. 800/877-GALE. Available at most libraries. Can be accessed online via DIALOG
    Business market research reports and industry analysis.
  • Hospitality Industry
    Research hospitality industry trends and review market reports
  • National Restaurant Association
    Economic and statistical information about the US restaurant industry, including sales, employment, articles about trends and more.
  • NC Restaurant & Lodging Association
    Statistical information about the NC restaurant industry, visitor impact, guides, and helpful resources.
  • Zap Data
    The company lookup feature will enable you to gain a better understanding about competitors and/or potential vendors.
  • PR Newswire
    News and press release distribution service for small business. Great source to monitor for current news and press releases with a specific industry and market focus.


Updated 4/20/2017 11:40:02 AM | B Johnson
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