Marketing Your Small Business Online, Part 3: Customer Acquisition (Online)
Business owners pursuing online customer acquisition strategies try to get online prospects to complete a desired action relevant to their business. This "desired action" might look like an online purchase, online investigation that leads to an offline purchase, completion of a lead form, or even an email newsletter registration -- any conversion or micro-conversion that gets a customer more deeply engaged with a marketer's product or service. Key Takeaways for the Small Business Owner ● e-Commerce and digital-influenced sales strategies ● The evolution of "multi-channel retailing" to "Omni channel retailing" ● Popular online marketing tactics throughout the online sales funnel ● Direct response marketing tactics ● Ways to measure online and cross-channel conversions ● The future of online customer acquisition
Speaker(s): Derek Schmidt, CEO DesignLoud
Co-Sponsor(s):
A Zoom registration link will be sent to you after registration.
Fee: No Cost
A Zoom Link will be sent prior to your class. Please register for all parts of this series seperately.