Selling Made Simple for the Small Biz Owner (Online)

Experiences matter. It's not what the brand offers, its what the customer buys - both are not perceived to be equal. During this session, you will learn how customers perceive products and services, learn their expectations, and how your product could improve their quality of life. LEARNING OBJECTIVES: Comprehend consumer perceptions with Clicksuasion's 360° Product Perception Framework Identify how consumers make decisions based on perceptions and lived experience Apply behavioral science principles to strategic marketing. communication, and product development

Speaker(s): Dr. Michael Barbera

Fee: No Cost