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Pricing Product for Your Small Business (Online)

Tue 6:00 PM to 8:00 PM
Topic: Marketing and Sales

Consumers are willing to buy a beer from a grocery store for $8 and willing to purchase the same beer from a fancy resort for $12. The placement of a product or service, the consumer’s personal perception, and the customer’s environment have an impact on pricing strategies. During this session, you will learn how to apply six pricing strategies, how consumers perceive prices, and how to apply psychology to your pricing strategy. LEARNING OBJECTIVES: Analyze how consumers perceive prices Develop a pricing strategy for products and services Review and apply the Clicksuasion Pricing Matrix

Speaker(s): Dr. Michael Barbera

Fee: No Cost

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