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Marketing Your Small Business Online: Customer Acquisition (Online)

Tue 2:00 PM to 3:00 PM
Topic: Marketing and Sales

Business owners pursuing online customer acquisition strategies try to get online prospects to complete a desired action relevant to their business. This "desired action" might look like an online purchase, online investigation that leads to an offline purchase, completion of a lead form, or even an email newsletter registration -- any conversion or micro-conversion that gets a customer more deeply engaged with a marketer's product or service. Key Takeaways for the Small Business Owner ● e-Commerce and digital-influenced sales strategies ● The evolution of "multi-channel retailing" to "Omni channel retailing" ● Popular online marketing tactics throughout the online sales funnel ● Direct response marketing tactics ● Ways to measure online and cross-channel conversions ● The future of online customer acquisition

Speaker(s): Derek Schmidt

Fee: No Cost

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