Market Demand: Who Buys What You Sell (online)

The U.S. Federal Government is the world’s largest customer - and small businesses are a critical part of its supply chain. But breaking into federal contracting can feel overwhelming without a roadmap.

The Government Contracting Foundations Series is designed for small businesses that are curious about federal work but don’t know where to start. With these monthly webinars, you’ll learn the basics step by step: how the government buys, how to register, what certifications mean, how to define your company’s capabilities, and what infrastructure you need in place to compete.

Whether you’re a one-person shop or a growing business, this series gives you practical, no-nonsense guidance to help you decide if federal contracting is right for you and how to get started the right way.

Note: These sessions are focused on federal contracting - how to do business with U.S. federal agencies. While some concepts may apply broadly, this series is not designed for companies pursuing state or local government contracts.

• Wed, Dec 10, 2025 10:00 to 11:30 AM ET Foundations Session 4: Market Demand: Who Buys What You Sell
• Wed, Jan 14, 2026 10:00 to 11:30 AM ET Foundations Session 5: Capability Statements
• Wed, Feb 11, 2026 10:00 to 11:30 AM ET Foundations Session 6: The Federal Sales Cycle
• Wed, Mar 11, 2026 10:00 to 11:30 AM ET Foundations Session 7: Foundational Infrastructure for GovCon
• Wed, Apr 8, 2026 10:00 to 11:30 AM ET Foundations Session 8: Human Factors in GovCon

Session 4 – Market Demand: Who Buys What You Sell Find out where the real opportunities are. We’ll show you how to research which agencies buy your products or services, using tools like SAM.gov, USASpending, and federal forecasts. You’ll learn how to spot demand trends and connect your offerings to real buyers.

Reena Bhatia of the NC Military Business Center at Wake Tech will provide a basic overview of essential topics.

This webinar will be presented via Microsoft Teams platform. If you've never used Teams it will ask you to download onto your computer. We ask that you go ahead and complete this step, utilizing the same First Name, Last Name and Email address used during registration.

Once you do this it will allow you access to the webinar. We recommend that you sign in to the webinar at least five minutes prior to the start of the session to ensure you don't have any technical issues.