Leading with Influence: Communication Strategies that Build Trust and Opportunity
Nov
11
2025
Tue, Nov 11 10:00 AM to 11:30 AM
Online
Facilitated by South Piedmont Small Business Center
Strong relationships are the fuel that powers small business success. Whether you’re building trust with new clients, deepening connections with partners, or turning one-time customers into loyal advocates how you communicate makes all the difference.
In this interactive session designed specificaly for small business owners, you’ll learn how to:
- Communicate like a coach—curious, relational, and value-driven.
- Apply six proven principles of influence to earn trust without pressure.
- Build credibility from the first impression through follow-up.
- Use reflective listening and inquiry to uncover what clients and partners really need.
- Deposit “trust capital” that leads to referrals, repeat business, and long-term opportunities.
If you’re ready to stop “selling” and start leading conversations that naturally build trust, reputation, and results this webinar is for you.
Participants will leave with actionable tools they can use immediately in client interactions, partnership conversations, networking, and follow-up.
Speaker(s): Toyinda L. Smith, Principal of The Coaching Seat, LLC
Co-Sponsor(s):
Fee: No Cost
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