Honing Your Value Proposition
"So, what do you do?" is the single most important question any business can answer. If this answer is short and compelling, sales become easier, and marketing becomes more effective. Yet most professionals fumble the answer to this question. Most websites bury it (if they include it at all). In this hour-long session, award-winning writer and marketer Patrick E. McLean will help you build a powerful value proposition that conveys the benefit of what you provide in a way that makes people want to buy.
Speaker(s): Patrick McLean, Award winning Author
Fee: No Cost