Transformational Marketing Strategies

Peter Drucker, the greatest management thinker ever, taught marketing is a core responsibility of business owners and executives. Here are three of Drucker’s timeless business principles:

1. The purpose of a business is to create a customer.
2. The business enterprise has two – only two – basic functions: Marketing and Innovation.
3. Unless functions are done well, the business is at risk of not being sustainable.

Participants will discover Marketing Strategies that include an automated system that accomplishes the following three functions:

1. Collect Leads: Target, Attract, and Capture
2. Convert Leads: Engage, Offer, Close
3. Create Fans: Deliver, Impress, Multiply

Participants will also review the Lifecycle marketing Self-Assessment to discover opportunities to accelerate the growth of their business by assuring a consistent flow of qualified leads on demand.

Presenter: Bob Moore