Marketing Workshop Series - Story-Driven Marketing for Makers, Doers, & Dreamers

Marketing Workshop Series

Join John Hornsby, Creative Director at Hornsby Creative and branding coach with Mountain BizWorks, for a four-part workshop series designed to help small businesses align their brand strategy with sustainable growth. These sessions are built for makers, creatives, and service providers ready to strengthen their brand, clarify their message, and connect more meaningfully with their audience.

September 9, Session 2 | Story-Driven Marketing for Makers, Doers, & Dreamers

Struggle to talk about what you do in a way that feels real?

If you’re a maker, service provider, or mission-driven entrepreneur who hates “marketing speak,” this workshop is for you. Learn how to share your brand’s story in a way that’s honest, engaging, and attracts the right customers.

You’ll learn how to:

• Use a simple, repeatable storytelling framework
• Identify moments that emotionally connect with customers
• Build trust and loyalty beyond just pricing

This is especially helpful for creatives, crafters, food/beverage entrepreneurs, and anyone with a passion-driven business.