Squarespace SEO for the Small Business Owner: The Fundamentals, Plus What's New with AI (Online)

If you have a Squarespace website, you already have powerful SEO tools at your fingertips — the trick is knowing what they are, how to use them, and understanding where AI-powered search fits into the picture. This workshop pulls back the curtain on how search actually works, what Squarespace gives you to work with (and what you can do with it),and how a few intentional choices across your site can add up to real visibility.

Whether you're just getting started with SEO or you've been poking around your site settings for a while, you'll leave with a clearer picture of where your site stands and what to do next.

We'll cover:

• How search engines (and AI tools like ChatGPT and Google's AI Overviews) find and rank your content
• The Squarespace SEO settings that make the biggest difference — and how to find them
• What search engines actually read on your pages (and how to be intentional about it in a way that works for both humans and algorithms)
• What "AIO-readiness" actually looks like, and how to start building it now
• Quick wins you can implement the same day