Generating Quality Leads for Your Small Business

Lead generation is a way to convert complete strangers into warm leads, and then eventually, those leads into customers. The key to lead generation is building a strong value-driven relationship. Especially with a cold lead or stranger, who doesn’t know who you are or what your business can do for them. It’s very important that they receive value from you before the sale can be made. Most customers buy from businesses after 7 “contact points”, which means your lead generation process for new clients must be amazing and continual. Start with value and continue your lead generation until the potential customer is convinced your business is the best solution to their problems.

Join Bruce Waller of Kairos Carolina Digital as he details the process of lead generation for your small business.