How to Create a Social Media Strategy for Your Small Business

Social media has gone from being something people do in their personal lives to something businesses, organizations, and brands utilize to reach existing and new customers, visitors, clients, and fans. Platforms like Facebook, Instagram, TikTok, LinkedIn, TripAdvisor, Google Business Listings, and Pinterest are more than just communications tools, they are strategic, storytelling and customer service channels that can strengthen your brand reputation and increase leads and sales. Despite its power, social media management often feels confusing, stressful, and frustrating. That’s why every brand needs a social media strategy to ground content efforts in the brand purpose, the needs of the audiences, confidence in the message, and clearly defined goals. Join social media expert Sarah Benoit as she walks you through the basics of creating your own strategic plan for social media marketing, so you have a clear, consistent pathway to having fun and achieving success on social media.