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A Deep Dive into Google Analytics

Wed 3:00 PM to 5:00 PM
Topic: Marketing and Sales

Having a website is important for your small business and for your marketing activities. Understanding what's working--and not working--on your site is even more important. Armed with this data, you'll be prepared to leverage and optimize your website so it can do what you really want it to do: work for you round-the-clock. In this session you'll learn: who is visiting your website, how visitors found your website, and what visitors did on your website by using a free and powerful tool: Google Analytics.

Speaker(s): Melanie Diehl

This is part of a series, the Digital Marketing Certificate series for business and nonprofits.

Fee: No Cost

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