Learn How to Message Your Small Business; The Foundation of Effective Communication (Online)

Small businesses, non-profits and startups are in need of strong communications. Coaches tell you to focus on the money first, but after launching more than 200 companies can attest to the fact that you’re only as strong as the story you tell. Knowing and focusing on your key message helps prioritize resources and efforts. In turn, it assures consistency in what, how and to whom you communicate. Most importantly: strong messaging helps your customer know the value you add, and how to buy what you sell. This hands-on workshop will guide you to develop a clear mission, vision, elevator pitch, and 50 word description. Bonus: your billboard (it’s not what you think!).

Speaker(s): Ann Revell-Pechar, FluentPR

Co-Sponsor(s):

A Zoom link will be sent after registration. Cape Fear Community College will be responsible for ensuring that students with disabilities have equal, effective and meaningful access to all programs, goods, and services through the use of nondiscriminatory policies and procedures and the provision of reasonable accommodations, auxiliary aids, and services as indicated necessary by the functional limitations of a qualified disability. Please note that accommodation requests may take up to two weeks to process. You can contact us at 910-362-7216 or email: ghayes@cfcc.edu if you require accommodation for a disability. Thank you!

Fee: No Cost