Masterclass: What to Do Before Starting Your Business Session 2 (Online)
Session 2:
This is session two of a Three-Part Series. Starting a small business is exciting, and most of us want to jump right into choosing a name or a legal structure — we go beyond that to create a foundation that will work for you! Join us and get ready to launch!
Understanding your customer will allow you to effectively reach them — this is where many small business owners get stuck! In this session, we will walk through a simple process of understanding exactly how to identify your customers, describe them, and start building a plan to reach them.
Your business needs to attract the right supporters, lenders, and customers. During the last half of this session, you will map specific action steps to create a stronger support system — because it does take ‘a village’.
Register for Session 1 here
Register for Session 3 here
How to be successful for this session: Join from a desktop or device that allows you to engage and interact with the teacher and fellow entrepreneurs. Come with a pen or pencil. Be prepared to use digital worksheets that will be accessible via Google: Docs and Sheets; OR Microsoft: Word and Excel.
Speaker(s): Cherith Roberson is a small business owner and the founder of The Guided Small Business Planner ™. She served as the Director of the Wake Tech Small Business Center from 2017 to 2022. During her tenure, she provided one-on-one counseling to hundreds of business owners and organized or facilitated small business training sessions for thousands of entrepreneurs. It's safe to say that entrepreneurship runs in her blood. She graduated from NCSU (go Wolfpack!) with a concentration in Entrepreneurship. Cherith is also a mother of two children and is married to a serial entrepreneur. She proudly calls Apex, NC, home.
Co-Sponsor(s):
Arrive 5 minutes early for the chance to win a small business success prize pack at a $75 value.
Fee: No Cost