Masterclass: What to Do Before Starting Your Business Session 1 (Online)
Session 1:
This is session one of a Three-Part Series. Starting a small business is exciting, and most of us want to jump right into choosing a name or a legal structure — we go beyond that to create a foundation that will work for you! Join us and get ready to launch!
Every business has a place in the market — your business is part of a broader industry and community of customers. In this session, we will identify the key factors that drive success for small businesses and you’ll name what makes your business work. Next we will work through what makes your business different and how you meet your customers needs.
The time that you invest in planning out your business will ease the steps required for growing your business. Think about it like growing a garden — the right combination of sun, soil, fertilizer, preparation, and seed selection will decide how much success you have at harvest time. This is especially important because more than 50% of businesses close in the first five years of operation and fewer than 30% make it to ten years.
Register for Session 2 here
Register for Session 3 here
How to be successful for this session: Join from a desktop or device that allows you to engage and interact with the teacher and fellow entrepreneurs. Come with a pen or pencil. Be prepared to use digital worksheets that will be accessible via Google: Docs and Sheets; OR Microsoft: Word and Excel.
Speaker(s): Cherith Roberson is a small business owner and the founder of The Guided Small Business Planner ™. She served as the Director of the Wake Tech Small Business Center from 2017 to 2022. During her tenure, she provided one-on-one counseling to hundreds of business owners and organized or facilitated small business training sessions for thousands of entrepreneurs. It's safe to say that entrepreneurship runs in her blood. She graduated from NCSU (go Wolfpack!) with a concentration in Entrepreneurship. Cherith is also a mother of two children and is married to a serial entrepreneur. She proudly calls Apex, NC, home.
Co-Sponsor(s):
Arrive 5 minutes early for the chance to win a small business success prize pack at a $75 value.
Fee: No Cost