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Fayetteville Technical Community Small Business Center
Center for Business and Industry building

Phone: 910-678-8462
Email: Send

Fayetteville Technical Community College Small Business Center supports the development of new businesses and the growth of existing businesses by being a community-based provider of counseling, training, and resource information.  Our professional staff helps to find solutions to challenging business questions, assistance in the creation of a business plan and other areas that would generate growth/expansion of existing businesses. No question is too simple or complicated. Whether you have a desire to start a new business or want to take professional development courses, the Small Business Center has something to offer you.

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Customer Relations

Wednesday, June 07, 2017 6:00 PM to 8:00 PM
According to the American Express study, released in July, 61% of 1,000 American consumers surveyed, think that good customer service is more important amid economic instability, and they are willing to spend an average of 9% more at a retailer that provides it. Your business and sales staff need the tools to make sure you are tracking and automating your engagement with clients and customers. This seminar will provide an overview of the where, how, and when to use CRM for business.
Speaker: Todd Lyden

Marketing and Sales

Wednesday, May 03, 2017 6:00 PM to 8:00 PM
“Let's Put Fayetteville on The Google Map" was designed to help strengthen our communities by connecting local businesses and customers so they can easily support each other. Did you know that 97% of consumers look online for local goods and services, yet only 37% of businesses currently display correct or complete information? Businesses that have complete information online are more than twice as likely to be considered reputable by consumers. People are searching online for businesses like yours every day. Make sure they can find and connect with you by adding your business information to Google Search and Maps. It is easy and free. Join us for a free event - we will help you verify your business, make sure you information is complete and accurate, and review other FREE tools Google has available for increased visibility. If someone in your business has previously set up a Google+ page or any other Google products for your business, please have their email and password available.
Speaker: Jeanne Eury
Wednesday, May 10, 2017 6:00 PM to 8:00 PM
Seminar attendees will use a hands-on approach to set up a basic Google account and the variety of tools and apps offered by Google to set up a website, phone system, e-mail, customer relations management system, team management, online reputation management, video chat, and document storage.
Speaker: Todd Lyden
Monday, May 15, 2017 6:00 PM to 8:00 PM
Facebook Ads are great at getting your content in front of the correct market – but are you doing it right? Stop wasting time and money! Avoid mistakes that most business owners are making on Facebook/Instagram advertisements. This seminar will cover: Selecting the correct audience for your message; what type of ad you should create to fulfill your objective; the importance of images, and how to analyze the results to see if your marketing dollars were spent well.
Speaker: Candy Sugarman
Monday, May 22, 2017 6:00 PM to 8:00 PM
Building a business based on referrals. Referrals are the most effective and inexpensive way for new entrepreneurs to grow a sustainable business. Yet, most do not have a process for earning or asking for referrals.
Speaker: Katie Gailes
Monday, June 05, 2017 6:00 PM to 8:00 PM
There are four (4) things business owners must do to create an effective social media marketing campaign. Skip any of the steps; your results will be less than what you want. If you are struggling to figure out how to make your social media marketing translate into sales, this seminar will help you to understand the fundamentals of social media marketing and how to apply them to your business.
Speaker: Candy Sugarman
Thursday, June 08, 2017 5:45 PM to 6:45 PM
If you are on social media you know that graphics and the message are important, but, how do you create your own brand graphics? This session will teach you how to brand your business with graphics. Key take aways from the session provide a list of free stock photo sites and ideas for content creation for your brand, additional sites, tools and tips to help in creating graphics for each social platform.
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2723 Fort Bragg Rd
Fayetteville NC 28303
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