Marketing 101: Foundations for Strategic Growth (Online)

This webinar gives small business owners the core knowledge and tools to build customer-focused marketing strategies that drive real growth. From understanding your audience to crafting compelling messages, you’ll learn how to make smarter, more impactful marketing decisions.

Participants will:

• Master the fundamentals of the 4Ps: Product, Price, Place, Promotion
• Identify target audiences through segmentation, personas, and consumer behavior
• Develop value propositions that resonate and differentiate
• Strengthen brand positioning with storytelling and emotional connection
• Explore digital marketing essentials: social media, email, content, SEO, and paid ads
• Understand key metrics to measure performance and ROI

Packed with real-world examples and practical takeaways, this webinar lays the groundwork to think and act like a marketer—strategically, creatively, and with a customer-first mindset.