Psychology Infused Marketing (Online)
Psychology-Infused Marketing is an immersive session that blends behavioral science with real-world application, introducing participants to the powerful intersection of marketing strategy and consumer psychology. At the heart of this experience is Clicksuasion’s proprietary reTRUST Framework—a groundbreaking model designed to elevate trust, loyalty, and influence in today’s fast-paced, skeptical consumer landscape.
This session is more than theory—it’s a hands-on, insight-rich session tailored for marketers, strategists, and brand leaders who want to create campaigns that do more than capture attention—they create meaningful, lasting connections.
Attendees will gain a deeper understanding of the psychological drivers behind consumer decision-making, including emotional branding, heuristics, choice architecture, and persuasive communication. The session also explores how trust is built, broken, and rebuilt across the customer journey—and how marketers can use these insights to drive engagement, loyalty, and conversion.
Through the lens of the reTRUST Framework—Remarkable, Experiential, Transparent, Reciprocal, Utilitarian, Social, and Timely—participants will learn to design marketing strategies that resonate deeply and ethically with consumers. Real-world examples and data-backed insights will bring these principles to life, offering practical tools that attendees can apply immediately to their own campaigns.
Whether you’re launching a new brand, navigating a competitive market, or seeking to strengthen customer relationships, Psychology-Infused Marketing offers the clarity, strategy, and inspiration to stand out and succeed in a consumer-first world.
Speaker(s): Dr. Michael Barbera, Clicksuasion Labs
Co-Sponsor(s):
Fee: No Cost