The Psychology of Sales: Understanding Consumer Behavior and Influencing Buying Decisions
Closing the deal requires a powerful combination of strategic sales techniques and an understanding of consumer psychology. In this dynamic workshop, participants will explore the art of closing sales by delving into effective strategies, persuasive communication, and the psychological factors that influence buying decisions. Through interactive exercises, real-life case studies, and engaging discussions, attendees will gain practical insights into the psychology of sales, learn how to build rapport, overcome objections, and employ persuasive closing techniques. Join us to enhance your sales prowess, leverage consumer behavior, and master the art of closing deals with confidence and finesse.
5:30 PM - 6:00 PM: Networking Mixer
• Guests start arriving and check-in. (First 25 to register will receive a complimentary beer or wine drink ticket.) REGISTER HERE
6:00 PM - 6:10 PM: Welcome and Introduction
• Brief welcome and introduction by Connect Carteret, Carteret County Chamber of Commerce, Hotel Alice, Small Business Center representatives.
• Overview of the event agenda and objectives.
6:10 PM - 7:00 PM: Interactive Discussion - "The Psychology of Sales"
• Engaging presentation on consumer behavior and influencing buying decisions.
• Expert insights and real-world examples shared by Dr. Michael Barbera.
7:00 PM - 7:15 PM: Break and Refreshments
• Short break for networking and refreshments.
• Opportunity for attendees to discuss key takeaways from the presentation.
7:15 PM - 7:45 PM: Group Breakout Sessions
• Attendees participate in interactive group discussions.
• Apply the principles learned during the session to real-life scenarios.
• Share insights and strategies with fellow participants.
7:45 PM - 8:00 PM: Closing Remarks
• Recap of key takeaways from the group breakout sessions.
• Thank you to Hotel Alice and all attendees for their participation.
• Encourage continued networking.
8:00 PM - 8:30 PM: Optional Q&A Session
• Open floor for attendees to ask questions and seek further clarification.
• Audience engagement and discussion with the presenter.
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Speaker(s): Dr. Michael Barbera, Clicksuasion Labs Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.
Co-Sponsor(s): Connect Carteret Carteret County Chamber of Commerce Hotel Alice
Fee: No Cost
In this dynamic workshop, participants will explore the art of closing sales by delving into effective strategies, persuasive communication, and the psychological factors that influence purchases.