The Building Blocks of Branding (Online)
Branding is the consistent look, feel, and perception of a brand. The slightest change in color, esthetic, or message could give a customer reason to be hesitant when choosing a brand or its alternative. The building blocks of a balanced brand are consistency, creativity, and connection.
During this session, you will learn how branding can augment marketing and sales and how to develop a brand identity for your target audience.
Learning Objectives:
- Compare and contrast branding and marketing.
- Analyze case studies for memorable branding.
- Create an outline of a brand identity playbook.
Speaker(s): Katana Lemelin
Co-Sponsor(s):
To register for this webinar, follow a two-step process. Start by registering with the Small Business Center (SBC). After completing SBC registration, expect a confirmation email from centeric@centeric.ncsbc.net. This email will contain a Zoom link for the second part of the registration. If you don't find the confirmation in your inbox, check your junk/spam folder. To secure your spot and access the video conferencing details, ensure you also register through the Zoom platform
Fee: No Cost
During this session, you will learn how branding can augment marketing and sales and how to develop a brand identity for your target audience.