Applying Personas to Social Media Strategy

A social media post could have the most significant reach of any content produced by a brand. Let’s effectively communicate with our fans.

Detailed customer personas can determine which marketing channels to use, how to frame messages, and craft engaging content.

During this session, you will learn how to craft and apply targeted customer personals unique to your product and objectives and generate engaging content for social media.

Learning Objectives:

• Differentiate personas for your products and services.
• Identify strategies for applying personas to social media content.
• Develop three engaging templates for crafting social content.