Online Training: Understanding Advertising and Promotions
This course presents a media-by-media discussion of the tips and tricks used by marketing professionals when advertising a product or service. Learn how to set an advertising budget, learn why it's better to run two smaller ads than one larger one, learn how to correctly position your product and how to best design an effective marketing message, and learn what you need to know about selecting media for an ad campaign. This course also presents an overview of public relations tactics and internet marketing practices. At its conclusion, this course details specific measures how to assess the success of your results. Objectives: *To explore the nature and types of advertising. *To become aware of the major steps involved in developing an advertising campaign. *To create a positioning strategy and promotional message. *To help select the best marketing media for a campaign. *To explain the public relations process and how it’s used in promoting a business. *To help in evaluating and measuring your advertising results.
Co-Sponsor(s): Small Biz U
Please Note: You may need to Download Adobe Flash player in order for this online training to work. Please contact Ben Willis if you have any technical issues or questions related to the training. Email: firstname.lastname@example.org Phone: 828-726-2615
Fee: No Cost