Agripreneur Series: Market Research and Marketing Plan

In this seminar, attendees focus on the importance of market research and target market when developing a marketing plan. Learn how Marketing Mix decisions can be made using the 5 P's of Marketing. Attendees identify target market segments and develop a marketing strategy for a sample business using SWOT Analysis

Speaker(s): Arlene Childers, Going2Win, Hollis Wild, Appalachian Sustainable Agriculture Project

Co-Sponsor(s): CCC&TI Small Business Center, Blue Ridge Women in Agriculture, Watauga County Cooperative Extension, High Country Workforce Development Board

Limit: Two registrations per family. Please register separately for each of the 4-part series.

Fee: No Cost