Exploring Marketing & Consumer Behavior to Boost Your Small Business Edge (NEW)
Aug
22
2023
Tue, Aug 22 6:00 PM to 8:00 PM
Topic: Marketing and Sales
Build consumer trust via low-cost and no-cost methods using Clicksuasion’s proprietary reTRUST framework to analyze the consumer experience and understand how brands fit into the overall competitive picture. Learn how consumers think, act, and engage with brands, and then plan your strategic initiatives. The reTRUST framework contains the following seven elements: 1) remarkable, 2) experiential, 3 transparency, 4) reciprocity, 5) utility, 6) social status, and 7) timeliness. Depending upon the strength of these elements, small business owners could craft a customer or user experience that is actionable, sustainable, and relevant.
Register by: 4:00 PM August 22
Speaker(s): Dr. Michael Barbera, Clicksuasion Labs
Co-Sponsor(s):
Fee: No Cost
Phone: 252-246-1209
Email: msevans@wilsoncc.edu
Location
Wilson Community College
Lee Technology Center - Building R - Room R161
4815A Ward Blvd.
Wilson, NC 27893