Is It Inviting? Part 1: First Impressions - Online and In Person - Online
Customers usually make up their mind about a business before they ever talk to anyone. Maybe they see a sign, visit a website, scroll past a social post, walk into a store, or land on an online product page - and something either makes them feel comfortable or makes them hesitate.
In this session, we’ll look at real-life examples and talk through what works, what doesn’t, and why. Using a “do this, not that” approach, we’ll spot common issues like unclear pricing, missing information, cluttered messaging, messy socials, or a next step that isn’t obvious.
We’ll also spend a few minutes talking about ChatGPT: how it can help with marketing ideas and content, and why it’s important to review and personalize what it creates - especially when it comes to images and customer-facing messages.
You’ll leave with a simple checklist to help you look at your own business through your customer’s eyes and decide what to improve first.
Speaker(s): Robin Graziano
Co-Sponsor(s):
Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or rmmacemore052@wilkescc.edu or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or lsbrintle336@wilkescc.edu at least a week in advance prior to starting a program, service, and/or activity.
Fee: No Cost