Business Blueprint Series: Mapping the 5 Stages of Your Small Business Customer Journey
Many small business owners struggle not because they aren’t working hard—but because they don’t have a clear picture of how customers actually move through their business.
In this class, you’ll learn how to map the five key stages of your small business customer journey—from first discovery to repeat business—so you can better understand how your business works and where to focus your efforts.
Throughout the session, you will learn:
The 5 stages of the small business customer journey
How customers move from finding you to working with you
Where gaps and missed opportunities may exist
How to create a simple map of your own customer journey
This class is designed for small business owners who want more clarity around how their business operates and how to improve the customer experience.
By the end of the class, you’ll have a clear outline of your customer journey and a better understanding of how the key pieces of your business fit together.
This series is designed around forming your business blueprint. This four part series will help you in forging the path ahead with the perfect business blueprint to form the structure of your business.
Speaker(s): Ashley Patterson
Co-Sponsor(s):
Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or rmmacemore052@wilkescc.edu or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or lsbrintle336@wilkescc.edu at least a week in advance prior to starting a program, service, and/or activity.
Fee: No Cost