Guide to Gen Z for the Small Business Owner - Online

Description: This webinar will focus on identifying key characteristics of Gen Z, who they are, and how they differ from prior generations. You will learn key traits of Gen Z in the workplace and their traits in the marketplace as customers. In this session, you will learn: • Who is Gen Z • Managing Gen Z • Selling to Gen Z • Gen Z Trends and Technology Join Nick Dyson from Dyson Leadership as he facilitates this program. Nick is an Instructor of Business Administration with Appalachian State and CVCC, Catawba Valley SHRM's 2025-26 President-Elect, and a Certified Leadership Coach with Maxwell Leadership.

Speaker(s): Nick Dyson, Dyson Leadership

Co-Sponsor(s):

Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or rmmacemore052@wilkescc.edu or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or lsbrintle336@wilkescc.edu at least a week in advance prior to starting a program, service, and/or activity.

Fee: No Cost