Validating Your Business Idea

Hope is not a strategy, and assumptions make for a risky foundation to your business. Predict how your business will function on paper before you invest all your time, money, and effort. A robust business model will allow you to adjust all the variables until you have an efficient virtual operation. Then challenge your assumptions by speaking to the people whose opinions matter most. Learn your customer's expectations, priorities, and buying behaviors. Is your business set up for success? Let's find out.

Speaker(s): Erich Schlenker, Transportation Insight Center for Entrepreneurship

Co-Sponsor(s):

Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or rmmacemore052@wilkescc.edu or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or lsbrintle336@wilkescc.edu at least a week in advance prior to starting a program, service, and/or activity.

Fee: No Cost