Remarkable Storytelling - Online

The price of a product or service is dependent upon the price a customer is willing to pay. Stories could be more than memorable and humorous - they could be remarkable. Stories that are engaging and share an emotional connection to the consumer are likely to increase the value of the brand and the price a customer is willing to pay. In this course you should learn the following: -Analyze case studies of remarkable brand storytelling -Develop a story that allows the brand to increase prices -Create a remarkable brand story

Speaker(s): Dr. Michael Barbera

Co-Sponsor(s):

Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or rmmacemore052@wilkescc.edu or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or lsbrintle336@wilkescc.edu at least a week in advance prior to starting a program, service, and/or activity.

Fee: No Cost