Best Practices For Consumer & Market Research - Online

There are many methods of measuring and understanding customer satisfaction and customer experience. The methods should be simplistic, and the research should be derived from reliable data. During this session, you will learn how to design surveys, frame questions, analyze data, and apply the results. In this course you should learn the following: -Comprehend how to design reliable customer research -Identify the tools and resources to design surveys and collect customer feedback -Apply the results of consumer research

Speaker(s): Dr. Michael Barbera

Co-Sponsor(s):

Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or rmmacemore052@wilkescc.edu or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or lsbrintle336@wilkescc.edu at least a week in advance prior to starting a program, service, and/or activity.

Fee: No Cost