Intro to Marketing - Online

An effective and easy step-by-step way to understand the basic concepts and principles of marketing. The phrase, "if you build, they will come," only works for a few brands. Most brands are likely to get lost in the noise of consumerism. During this session, you will gain actionable, relevant, and sustainable marketing tactics that align with consumer behavior. In this course you should learn the following: -Review the concepts and frameworks of a marketing strategy -Identify how consumers think, act, and engage with brands -Apply remarkable and memorable marketing tactics

Speaker(s): Dr. Michael Barbera

Co-Sponsor(s):

Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or rmmacemore052@wilkescc.edu or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or lsbrintle336@wilkescc.edu at least a week in advance prior to starting a program, service, and/or activity.

Fee: No Cost