laptop location clock calendar

Navigating a Food Business - Part 1

Mon 9:00 AM to 11:00 AM
Topic: Business Basics

Just like a good road trip, success in food business entrepreneurship requires focus on the destination, good navigation, and having the right resources. What will you need to reach “legal, safe, and profitable”? Join us for this series to do some great reality-based planning. Part 1 - Identify your customers, how you’ll connect with them, and how their needs should shape your work a. Who will your customers be? b. Are you sure that what you want to do is what they want? c. How will they know you exist? d. What kind of experience and service will they want, and what spaces and staff are needed to create this? e. Is there alignment among your costing, your pricing and their expectations? f. How do you build in flexibility for adapting as you grow?

Speaker(s): Dani Black is a chef, teacher and consultant for small food businesses and organizations who support them. Among her experiences are owning food businesses, teaching and developing culinary programming and curriculum for NC prison-based “Cook School”, and for residential and inpatient eating disorder treatment centers. She collaborates on the design of facilities, menus and programming for lots of unique culinary needs. She is a co-founder and board member of WE Power Food, a North Carolina non-profit supporting women food entrepreneurs, and is active in advocacy and support for citizens transitioning from incarceration.


Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or at least a week in advance prior to starting a program, service, and/or activity.

Fee: No Cost

Phone: 336-838-6166


Wilkes Community College Small Business Center
Wilkes Campus-Kendrick/Church Hall
Room 1508
1328 South Collegiate Drive Wilkesboro, NC 28697
Site Content © 2023, North Carolina Community College SBC