Increasing Revenues and Profits with Digital Marketing - Online

If your business is B2B or B2C, and your goal is to increase revenues and profits, you MUST invest in a digital marketing strategy and plan. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Marketing has always been about connecting with your audience in the right place and at the right time. Today, in addition to traditional marketing methods, you need to connect with the members of your target market where they are already spending time: on the internet. Digital marketing consists of the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From your website to your business’s online branding assets—digital advertising, email marketing, online brochures, and beyond—there’s a spectrum of tactics that fall under the umbrella of “digital marketing." Each attendee will receive a FREE 45-page Digital Marketing Guide and FREE follow up coaching to help you build your plan

Speaker(s): Ron Elmore, SBTDC

Co-Sponsor(s): SBTDC and Catawba Valley Community College

Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or rmmacemore052@wilkescc.edu or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or lsbrintle336@wilkescc.edu at least a week in advance prior to starting a program, service, and/or activity.

Fee: No Cost