Social Media 102

Social Media 102 is the second part of our comprehensive Social Media series, designed to equip individuals and businesses with advanced skills and strategies to harness the power of social media for their professional endeavors. Building upon the foundational concepts covered in Social Media 101, this course takes a deeper dive into the intricacies of social media marketing, branding, and engagement, with a strong emphasis on leveraging social platforms effectively to boost business success. **Key Learning Objectives:** 1. **Advanced Social Media Strategy:** Develop a refined social media strategy tailored to your business goals. Explore advanced tactics for audience targeting, content planning, and campaign execution. 2. **Content Creation Mastery:** Discover the art of creating compelling and shareable content that resonates with your target audience. Learn how to produce high-quality visuals, videos, and written content that drives engagement and conversions. 3. **Brand Building:** Explore techniques to build and strengthen your brand presence on social media platforms. Understand how to maintain brand consistency and authenticity throughout your social media activities. 4. **Data-Driven Decision Making:** Dive into the world of social media analytics and measurement. Learn how to use data to track the performance of your social media campaigns, identify trends, and make informed decisions for optimization. 5. **Effective Advertising:** Master the use of paid social media advertising to maximize reach, drive traffic, and generate leads or sales. Understand the intricacies of ad targeting, budget management, and A/B testing. 6. **Community Management:** Develop skills for managing online communities and fostering positive interactions with your audience. Handle customer feedback, comments, and messages professionally and effectively. 7. **Influencer Collaboration:** Explore the benefits of collaborating with social media influencers to expand your reach and credibility. Learn how to identify, approach, and manage influencer partnerships. 8. **Crisis Management:** Prepare for potential social media crises and develop crisis communication strategies to protect your brand's reputation and address negative situations effectively. 9. **Legal and Ethical Considerations:** Understand the legal and ethical aspects of social media marketing, including privacy regulations, copyright issues, and disclosure guidelines for sponsored content. **Course Format:** Social Media 102 is a comprehensive course that combines theoretical knowledge with practical application. It consists of a series of engaging lectures, hands-on workshops, case studies, and group discussions. Participants will have the opportunity to work on real-world social media marketing projects to gain practical experience. **Prerequisites:** To benefit fully from this course, participants should have a basic understanding of social media platforms and concepts. Completion of Social Media 101 or equivalent knowledge is recommended but not required.

Speaker(s): Jessica Whitesides

Co-Sponsor(s):

Fee: No Cost