Social Media 101

Social Media 101 is an engaging and interactive course designed to introduce participants to the fundamentals of building and managing social media accounts effectively. Whether you're a small business owner looking to expand your online presence, an aspiring influencer seeking to grow your followers, or simply someone interested in understanding the world of social media, this class is your gateway to success. **Course Objectives:** 1. **Understanding Social Media Platforms:** Gain insight into popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. Explore the unique features and demographics of each platform to determine which aligns best with your goals. 2. **Creating a Compelling Profile:** Learn how to create and optimize a captivating social media profile. Discover the importance of profile pictures, cover photos, bios, and contact information to make a strong first impression. 3. **Content Strategy:** Develop a comprehensive content strategy that resonates with your target audience. Explore different content types, including text posts, images, videos, and stories, and understand how to craft engaging captions. 4. **Posting Best Practices:** Master the art of posting effectively on social media. Learn when and how often to post, and explore strategies for creating shareable and engaging content. 5. **Hashtags and Keywords:** Understand the role of hashtags and keywords in social media. Discover how to research and select relevant hashtags and keywords to increase the discoverability of your posts. 6. **Engagement and Community Building:** Explore techniques for building an active and engaged social media community. Learn how to respond to comments, messages, and build meaningful connections with your followers. 7. **Analytics and Insights:** Dive into the world of social media analytics. Discover how to track the performance of your posts, measure engagement, and use data-driven insights to refine your strategy. 8. **Managing Your Time:** Learn time management tips to maintain a consistent social media presence without feeling overwhelmed. **Prerequisites:** No prior experience with social media is required. Participants should have access to a computer or smartphone and basic internet skills. **By the end of Social Media 101, participants will have the knowledge and skills needed to create, manage, and post effectively on social media platforms, helping them achieve their personal or professional goals in the digital world.**

Speaker(s): Jessica Whitesides

Co-Sponsor(s):

Fee: No Cost