Finding Your Customers

Class Title: Finding Your Customers: A Strategic Guide to Target Audience Discovery Class Description: Are you struggling to identify and connect with the right customers for your business? Join us for the "Finding Your Customers" class, presented by TenBiz in collaboration with the WPCC Small Business Center. This insightful and practical course is designed to help entrepreneurs, startups, and small business owners master the art of target audience discovery, ensuring that your products or services resonate with the right people and drive sustainable growth. In this illuminating class, you will: 1. **Demystify Target Audience Identification:** Gain a deep understanding of the importance of defining and understanding your target audience, and learn how to uncover valuable insights that inform your business decisions. 2. **Segmentation Strategies:** Explore various target audience segmentation methods, including demographic, psychographic, and behavioral factors, to create accurate and actionable customer profiles. 3. **Persona Development:** Learn how to develop detailed customer personas that encapsulate the traits, needs, aspirations, and pain points of your ideal customers, enabling you to tailor your marketing efforts effectively. 4. **Market Research Techniques:** Dive into practical market research techniques, from surveys and interviews to data analysis, to gather crucial information about your target audience's preferences, behaviors, and purchasing patterns. 5. **Craft Compelling Value Propositions:** Discover how to align your products or services with the specific needs and desires of your target audience, crafting value propositions that resonate and inspire action. 6. **Effective Communication Strategies:** Develop persuasive messaging and communication strategies that speak directly to your target audience, enhancing customer engagement and loyalty. 7. **Digital Marketing Insights:** Explore online platforms and tools that allow you to reach your target audience efficiently, from social media and content marketing to targeted advertising and SEO. 8. **Interactive Exercises:** Engage in hands-on activities, group discussions, and real-world case studies that apply target audience discovery concepts directly to your business, ensuring practical application. 9. **Expert Guidance:** Benefit from the expertise of experienced marketing professionals and business advisors from TenBiz and the WPCC Small Business Center, who will provide actionable insights and personalized guidance. 10. **Peer Learning:** Connect with a community of fellow entrepreneurs, share experiences, and gain diverse perspectives, fostering collaboration and networking opportunities. Whether you're in the early stages of business development or seeking to refine your marketing strategies, this class will empower you with the knowledge and tools needed to identify, attract, and engage the right customers. Don't miss the chance to unlock the potential of your business by enrolling in the "Finding Your Customers" class and charting a course toward sustained success.

Speaker(s): TenBiz

Co-Sponsor(s):

Fee: No Cost