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Introduction to Business - Marketing Basics

On Demand
Until Dec 31
Topic: Marketing and Sales

Whether you own a business or simply work for one, you are a part of the business' marketing plan. Each employee contributes to the marketing mix, whether by designing and producing a product that fits the needs of the target market, or by creating a happy customer through excellent service. The route to a successful marketing campaign begins with knowing your target market. It continues with selecting from among all of the available promotional tools and media to create the campaign that will reach your target market. In order to gain and maintain a competitive advantage, businesses need to organize data on current and prospective customers to know what they want. Information and innovation are key to maintaining a competitive advantage.

Speaker(s): Creative Commons

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