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Brick and Mortar

Thu 6:00 PM to 8:00 PM

Greater Success & Profit for Your Brick and Mortar Business is a course designed for business owners, managers, and marketers who are looking to drive more foot traffic to their physical stores. How do you get more people off the web and their phones and into your store? The needs of Brick and Mortar businesses, where anyone can come into your store, are different from other businesses. This course focuses on ways Brick and Mortar’s business can thrive and prosper in this digital world. Topics: • Optimizing your customer’s experience to attract the right customers • Developing the right culture to attract and retain employees • Tips on collaborations that will bring your more business by the way you work with other businesses in your area • Staging and merchandising your products. • Minimizing “inventory shrinking” (shoplifting) • Considerations when it comes to also selling online • Updating free online resources to attract customers. • Developing your content strategy that is sustainable and gains results. • How to keep your customers connected online and coming back • How to integrate habits

Speaker(s): Mr. Martin Brossman


Fee: No Cost

Phone: 919-739-6940


Wayne Community College
Walnut Building, Room 101
3000 Wayne Memorial Drive Goldsboro, NC 27530