The Passion-to-Profit Journey: A Creative's Guide to Moving Prospects to Purchase (online)

Fourth of a marketing series for artists and creatives!

What’s one of the biggest mistakes artists and makers make in marketing? Going straight for the sell. Art is personal, and rushing straight to a price tag before building a real connection is the fastest way to turn potential patrons away.

Enter the Sales Funnel—the natural, step-by-step experience that takes someone from a casual admirer discovering your work online to a loyal collector, client, or supporter. One-size-fits-all marketing doesn't work for creative businesses, but a thoughtful nurture process turns online engagement into meaningful support for your art.

In this interactive, live session, we will:

Demystify the Funnel: Break down what a creative funnel actually looks like (and why it’s really just a relationship-building journey).

Map the Stages: Explore the key touchpoints—from first-time discovery to post-purchase love.

Build for Your Brand: Learn how to tailor a high-converting journey that fits your unique studio, gallery, or creative shop.

See Real Creative Examples: Walk through actual funnels built by successful artists and creative brands.

Watch it Live: Experience a step-by-step live demonstration of a creative funnel in action.

Online marketing isn’t about shouting into the void like a digital billboard—it’s about opening a two-way dialogue. Learn how to give your audience the story, trust, and details they need at the exact moment they’re ready for them.

Bring your questions for our LIVE Q&A right after the demo!

This webinar will be presented via Microsoft Teams platform. If you've never used Teams it will ask you to download onto your computer. We ask that you go ahead and complete this step, utilizing the same First Name, Last Name and Email address used during registration.

Once you do this it will allow you access to the webinar. We recommend that you sign in to the webinar at least five minutes prior to the start of the session to ensure you don't have any technical issues.