Nurturing Raving Fans: Turning Your Email List into a Profitable Promotion Plan (online)

Third of a marketing series for artists and creatives!

When your name pops up in a customer’s inbox, what goes through their mind? Are they excited to open it, or do they scroll right past?

Email is the most intimate, direct connection you have with your audience—yet so many creatives struggle to make it work. In this high-impact session, we’re pulling back the curtain on what email marketing actually is (and what it isn't) for an art-based business, giving you a clear roadmap to turn casual opens into true patrons.

In 5 straightforward steps, you will learn how to:

Grow a Glowing List: Attract real fans and serious collectors who genuinely want to hear from you.

Craft Captivating Content: Write and share studio updates, stories, and offers without feeling salesy or spammy.

Design On-Brand Templates: Build sleek, mobile-friendly layouts that feel like a seamless extension of your aesthetic.

Write Can’t-Ignore Subject Lines: Get your emails opened, read, and acted upon.

Track What Works: Easily read your stats to see what resonates most with your audience.

We’ll also cover why standard email platforms fall short for growing brands, share design dos and don’ts, and show you how to put your email growth on autopilot—so you can spend less time marketing and more time in the studio.

Stick around until the end for a LIVE Q&A where you can ask specific questions about your brand and creative business!

This webinar will be presented via Microsoft Teams platform. If you've never used Teams it will ask you to download onto your computer. We ask that you go ahead and complete this step, utilizing the same First Name, Last Name and Email address used during registration.

Once you do this it will allow you access to the webinar. We recommend that you sign in to the webinar at least five minutes prior to the start of the session to ensure you don't have any technical issues.