Marketing 1-2-3: Part 1-- Small Business Marketing Basics

Marketing can be complex, but it doesn't have to be confusing! In this 90-minute session, we'll walk through the basics of marketing, laying out marketing foundations into easy-to-understand, digestible information. This is the first class in a 3-part Marketing Series, and at the end of this session you'll know what you need to make the most of sessions 2 and 3. In this Marketing Basics course we'll learn:

• The 4 P's of Marketing, and why they matter

• Basic definitions for buzzwords you hear in marketing, like: Target Market, Conversion, ROI, Branding, The Funnel

• High-level overviews of 10 popular types of marketing small business owners frequently use.

This is a great course for anyone who's ever felt confused, confounded, frustrated or intimidated by anything Marketing. It's also a great fit for business owners who are ready to take a step into sincerely marketing their business, products and services.