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Pre-Launch: How to Create a Marketing Plan

Tue 6:00 PM to 7:30 PM
Topic: Start-up Assistance

Where do you want your business to be this time next year? Let’s figure out how to get there! This 90-minute workshop-style webinar creates a space for small business owners to design a high level marketing plan for a year. Using a template and with guidance from the facilitator, participants will complete the following activities:

  • Create SMART quarterly business goals;

  • Define or refine target market and market segments;

  • Evaluate the success (stop / start / continue) of digital marketing platforms;

  • Determine monthly content frequency by platform;

  • Define key performance indicators;

  • Establish a digital marketing conversion funnel;

  • Brainstorm “candy bag” ideas to support foundational marketing efforts.

The goals of this session are for small business owners to increase their understanding of:

  • How marketing activities are related to business goals and performance;

  • What a full year of marketing activity entails, and how to be proactive (not reactive) with respect to marketing;

  • How to eliminate waste, focus on the highest ROI activities, and measure the success of marketing activities.

Speaker(s): Dana Cassell

Fee: No Cost

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