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Main Street Entrepreneur Accelerator Week 5: Define Business’ 5 Ws - Who, What, When, Where, Why

Apr
4
2022
Mon 6:00 PM to 8:00 PM
Topic: Start-up Assistance

Registration for this session is for week 5 of 5 in the Main Street Entrepreneur Accelerator (MSEA).

The Main Street Entrepreneurs Accelerator (MSEA) program is a training and pitch competition for student entrepreneurs and small business owners in Wake County, aimed at accelerating business growth. Funded by the Conlon Venture Fund and Mike Conlon, President/Owner of Affordable Communities Group, LLC, and a Wells Fargo grant, the program's goal is to reduce barriers and provide education so that entrepreneurs achieve greater, more sustainable success with their existing businesses.

Wake County small business owners and entrepreneurs will have the opportunity to pitch for awards from $2,500 to $20,000 and student entrepreneurs can pitch for awards from $2,500 to $8,000 to help accelerate their business growth.

Any small business owner in Wake County is eligible to participate in the training. Pitch eligibility is listed on the website linked below.

Week 5: During this session you will map out your marketing plan by connecting the 5 W’s for your business.

Who: is Your Customer?

What: Do you do?

When: Do you offer your product or service?

Where: How do you meet your Customer where they are at? Map out touch points for your customer.

Why: Does is Your Product or Service the Right Solution and Why are You in this Business?

Learning outcomes: Clear marketing touch points with frequency of each touch point outlined so that you know how you need to move forward with reaching your customers. Translate this into your provided LivePlan account.

Note: This is session 5 of 5 of the Main Street Accelerator Entrepreneurship Program & Pitch Competition. Program details here.

If eligible, you will be invited to participate in the Pitch Prep workshop on Monday, April 11th.

Speaker(s): Ryan Ray, Triangle Entrepreneurial Leadership's (TEL)


Fee: No Cost

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