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In Business Series: Storytelling and Your Business. Building Your Customer Base

Tue 6:30 PM to 8:00 PM
Topic: Customer Relations

Your story is what makes your small business unique. A compelling narrative, strong characters and your distinctive point of view will help your brand connect and build lasting relationships.

After this session, you’ll be able to:

  • Identify the key characters that represent the heart and soul of your business

  • Ask “Reporter Questions” to get the answers that will best tell your story

  • Create your brand a story on any platform, and with any budget

Who should attend? This session is for small business owners who want to engage and influence customers with their brand story.

Speaker(s): Sloane Heffernan, Anchor/Reporter WRAL TV

Fee: No Cost

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