In Business Series: Storytelling and Your Business. Building Your Customer Base
Your story is what makes your small business unique. A compelling narrative, strong characters and your distinctive point of view will help your brand connect and build lasting relationships.
After this session, you’ll be able to:
Identify the key characters that represent the heart and soul of your business
Ask “Reporter Questions” to get the answers that will best tell your story
Create your brand a story on any platform, and with any budget
Who should attend? This session is for small business owners who want to engage and influence customers with their brand story.
Speaker(s): Sloane Heffernan, Anchor/Reporter WRAL TV
Fee: No Cost