Roadmap to Excellence: The Customer Experience!

In order to be successful, small business owners must understand customer expectations and know the importance of keeping service promises. In this workshop, we will discuss the who, why, and how of the customer’s journey. Why does the customer’s experience have an impact on the sustainability of your business? Learn seven practical insights in this 1-hour session. Participants will walk away with a basic sample of a customer’s journey in which they can build on and use within their organization. Session Objectives 1. Design a Plan. Understand the importance of laying the groundwork for exceeding customer expectations by applying a seven-point plan. 2. Assess the process through customer's lens. Learn to understand the importance of all linkages in your customer's end to end journey, proactively identify potential issues and increase the effectiveness of connections to your brand. 3. Keep promises and know the pain points. Explore practical concepts to evolve customers into promoters.

Speaker(s): Jamonica Hill

Co-Sponsor(s): Delta Sigma Theta Sorority, Inc. - Western Wake Alumnae

Fee: No Cost