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SBCN - North Carolina Community College System Small Business Center Network
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Roadmap to Excellence: The Customer Experience!

Thu 6:45 PM to 9:00 PM
Topic: Customer Relations

Is your business prepared to shake up the competition? Turn Customers into Promoters of your Brand. Whether you are a new or existing small business, a solid plan to manage the customer's journey from sales to service is essential. The practical insights in this session will assist you with: • Designing a plan. Understand the importance of laying the groundwork for exceeding customer expectations. Construct a plan with seven basic principles. • Assessing the process through the customer's lens. Learn the importance of all linkages in your customer's end-to-end journey, proactively identify potential issues, and increase the effectiveness of connections to your brand. • Creating a customer journey map. Develop a practical high level customer journey map. • Keeping promises and knowing the pain points. Increase the focus on measures that matter and understand what your customer really wants you to do. Evolve customers into promoters.

Speaker(s): Jamonica Hill

Fee: No Cost

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Phone: 919-335-1019


Wake Technical Community College
Northern Campus, Building E, Room 235
6600 Louisburg Road Raleigh, NC 27616