Marketing & Market Research - Online

No matter the size or stage of a business, one thing is essential for success: customers. Marketing strategies and tactics are the tools that attract customers, build awareness, and drive growth. When paired with effective market research, marketing becomes even more powerful—helping entrepreneurs understand their competitive landscape and choose the approaches that will have the greatest impact.

In this session, participants will gain a clear, practical understanding of marketing and how to apply it strategically, even with limited resources.

Participants will learn:

• What marketing really involves and why it matters to business success

• The difference between marketing strategies and marketing tactics

• A simple, practical approach to creating a marketing plan

• How to conduct market research on a shoestring—or even no—budget

• Ways small business owners and entrepreneurs can use AI to support marketing efforts

Attendees will leave with actionable insights, practical tools, and increased confidence to market their business effectively and attract the customers they need to grow.